In this in-depth Surfer SEO review, it’s evident that Surfer is not just another on-page SEO tool on the market; it stands out as the best on-page SEO solution, especially when compared to other surfer SEO alternatives. Having used Surfer SEO extensively since 2019, I can attest to its effectiveness in creating an SEO strategy that significantly improves pages that rank.
Surfer analyzes various elements of your site and suggests changes that increases SEO scores. Its pricing, although not free like some keyword research tools, offers great value, making it a superior alternative to other SEO tools. Surfer SEO’s all-in-one SEO approach, coupled with detailed SEO recommendations and an intuitive extension, makes it a favorite among SEO pros.
Whether you’re comparing Surfer SEO vs other tools or looking for a comprehensive SEO solution, Surfer SEO basically ticks all the boxes for a great SEO tool, proving its worth in achieving success with Surfer SEO. Let’s check it out in details
What Is Surfer SEO? How Surfer SEO Works?
Surfer SEO is a comprehensive online tool that helps you with on-page SEO optimization. It helps you to organize, review, and create SEO content, including blog posts and web pages. Thus, you will be able to drive more organic traffic to your website without having to invest more in advertising.
It helps in discovering relevant keywords, planning your content strategy, and generating SEO briefs and outlines for individual topics on your website. Surfer SEO helps you with on-page SEO optimization by crawling through your competitor’s websites and aggregating statistics and data regarding their target keywords, the backlinks they use, and the content they write.
All these critical data and statistics help you to estimate the word count and generate quality content by wrapping the data around it. You can use Surfer SEO to compare your website’s content with your competing businesses, and it will display a real-time score based on the comparison. It can increased by using suggested words, replacing keywords, and inserting URLs and backlinks to enhance the ranking of your website.
Surfer SEO can be used to optimize content for blogs, eCommerce websites, or service sites. It takes around 500+ factors and aspects into consideration for generating ranks and content scores. All this valuable information will give you insight into how your content performs against the competition.
What Key Features Does Surfer SEO Tool Offer?
As a content optimization tool, Surfer SEO has a lot of innovative features to improve efficiency and make your on-page SEO optimization easier. Some of the key features offered by Surfer SEO are as follows:
This core feature of SurferSEO provides real-time recommendations for optimizing content. By analyzing top-ranking pages for a specific keyword, Surfer SEO suggests changes that could improve your content’s ranking potential
Since keyword density, word count, keyword placement, formatting, backlink building, external URLs, title, and meta description affect the website ranking in SERPs, knowing and comparing your content with competitor websites will help you understand how it will perform in the real world.
Content Editor feature of Surfer SEO leverages advanced techniques, including Natural Language Processing (NLP), to provide real-time recommendations for optimizing web content. Here’s a breakdown of how it works using technical aspects:
Here’s a breakdown of how it works using technical aspects:
Natural Language Processing (NLP): Surfer SEO employs NLP, a branch of artificial intelligence that deals with the interaction between computers and human language. NLP enables the tool to understand, interpret, and manipulate human language, which is crucial for analyzing web content and its context.
Analyzing Top-Ranking Pages: The tool scans pages that currently rank high on search engine results pages (SERPs) for a specific keyword. This involves parsing the text on these pages and understanding the structure, keyword usage, and other relevant SEO factors.
Keyword Analysis and Optimization: Surfer SEO examines how frequently and in what context top-ranking pages use certain keywords. It then uses this data to suggest optimal keyword density and placement in your content. This is where NLP comes into play, as it understands not just the frequency but also the relevance and context of keyword usage.
Content Structure Analysis: The tool also analyzes the structure of top-ranking content, including headings, paragraph length, and overall organization. It understands how these structural elements correlate with better rankings.
Real-Time Recommendations: As you write or edit your content in the Content Editor, Surfer SEO provides real-time feedback and suggestions. This includes recommendations on keyword usage, content length, structure, and other on-page SEO factors.
Competitor Comparison: Surfer SEO’s analysis isn’t limited to keyword usage alone. It compares your content against competitors’ content in terms of comprehensiveness, readability, and other quality factors, suggesting improvements to make your content more competitive.
Semantic Analysis: Another critical aspect of NLP is understanding semantics – the meaning behind words and phrases. Surfer SEO uses semantic analysis to recommend not just primary keywords but also related terms and phrases (LSI keywords), enhancing the topical relevance of your content.
Keyword Research Tool
Surfer SEO has a dedicated tool for you to find relevant keywords based on the topic you intend to create content for. Keyword research tool helps you find the keyword density, suggested formatting, and search volume of each keyword to help you curate and optimize content for the website.
This tool offers critical insights and information regarding keywords. You can provide a generic topic or research area and generate a list of keywords used in different regions, and this will help you create a content strategy based on location and target the specific audience you are looking for.
Cross-Platform Tools Support
Surfer SEO has a range of advanced features that make it easy to share content across different platforms. You can directly share your work from the content editor, and it’s also simple to export keyword data and keyword density information from the keyword research tool. This is especially useful for doing a thorough content audit.
If you’re not comfortable using the built-in content editor, Surfer SEO lets you share the information through Google Docs or another platform you’re more comfortable with, without much trouble. Plus, you can also share content straight from the content editor to WordPress blogs. This cuts down on the need for extra formatting and makes your workflow more efficient.
Domain planner helps in analyzing existing content within your website and looking for areas of improvement. You can create a detailed report by selecting domain planner and then entering your domain and hitting create domain planner. You can then open up the report to get started with analytics and review.
Surfer SEO helps you focus on web pages that require changes by ranking them according to the content score matrix. This will help you improve the pages that are not performing as intended. By making suggested changes in keywords and editing keyword placement and formatting, you can improve the web page ranking in SERPs.
You can also analyze the existing state of your website by going to the advanced view. It can help you explore detailed information about the keywords and the SERP for each web page and other analytics like click-through rate and average organic traffic you receive for each of the individual web pages. This can help you focus your content audit on relevant web pages rather than overhauling the entire website.
Keyword Surfer is a free chrome-browser-based extension that can be used to collect insights regarding keywords. Once you install it through the Chrome web store, you will be able to find relevant metrics like cost per click, click-through rate on-, page data, and similar keyword suggestions for your target audience and topic.
It allows you the flexibility to create a comprehensive strategy by hand picking all the keywords you like and exporting it into a .csv file that any content editors of your choice can use; this will help you improve the content optimization and enhance the web page rankings.
SERP analyzer is a creative tool that gives a detailed breakdown of the result pages for a specific keyword. There are a lot of statistics and data metrics that will help you understand the on-page SEO factors and relate these factors with organic traffic; this will help you shift focus and optimize content to improve the SERP.
It also provides you with comparative information with your competition and thereby helps you understand what are the key areas you should focus on. This can be critical in performing content audits to improve the quality of the website. You can also export the information within the analyzer to the default content editor for real-time comparison.
This will help you curate content with real-time live updates. This makes it really easier to see the content score, quality score, and how it performs with the competition; this reduces the effort in preparing content briefs with statistics.
Surfer SEO’s site audit feature works by comprehensively analyzing various aspects of your website to identify SEO issues and provide actionable recommendations for improvement. Here’s a detailed explanation of how it functions:
Crawling Your Website: The audit begins with Surfer SEO crawling your website, similar to how search engines do. It scans all accessible pages to gather data about their structure, content, and SEO elements.
On-Page Analysis: The tool examines on-page factors like title tags, meta descriptions, headings (H1, H2, etc.), content quality and length, images, and their alt attributes. It checks whether these elements are optimized for your target keywords and follow SEO best practices.
Technical SEO Evaluation: Surfer SEO assesses technical aspects of your website, such as page load speed, mobile responsiveness, and the presence of a sitemap and a robots.txt file. It also checks for issues like broken links, duplicate content, and improper redirects.
Backlink Analysis: Although Surfer SEO primarily focuses on on-page factors, it may also evaluate your site’s backlink profile. This includes looking at the number and quality of inbound links to your site, which can affect your search engine rankings.
Content Quality Assessment: The tool analyzes the quality of the content on your website. It looks at factors like keyword usage, topic relevance, readability, and the overall value your content provides to users.
Competitor Comparison: Surfer SEO often compares your website’s SEO elements with those of your top-ranking competitors. This comparison helps in understanding what your competitors are doing well and where your website might be lagging.
Actionable Recommendations: Based on the analysis, Surfer SEO generates a report that includes actionable recommendations. These suggestions are aimed at addressing the identified issues and optimizing your website for better search engine performance.
Prioritization of Tasks: The audit report typically prioritizes the recommendations based on their potential impact on your SEO. This helps you focus on making changes that can have the most significant positive effect on your site’s ranking.
User-Friendly Reporting: The audit results are usually presented in a user-friendly format, making it easy for website owners and marketers to understand and act upon the findings, even if they are not SEO experts.
By conducting a site audit with Surfer SEO, you get a clear picture of your website’s current SEO status and a roadmap for improvements, helping you to optimize your site effectively for better search engine visibility.
What We Like About Surfer SEO: Feature Review
Surfer SEO has a wide range of features that got our attention. Some of the key features help in reducing the effort and improving efficiency. Some of the tools present within Surfer SEO act as a comprehensive tool for content creation, marketing, and optimization. In these aspects, Surfer SEO is one of the best-rated content editor tools.
It provides an opportunity to create optimized content without having to worry about the right terms or phrases that our competitors use. Since there are suggestions in place, it helps in readily integrating the most important keywords and phrases into the content in a flow. This has helped us focus on generating quality, informative content that can outrank our competitors.
Surfer offers the freedom and flexibility to maximize the use of related keywords and rank higher on the result pages. Surfer SEO is worth the money investment as it has the potential to increase your returns rapidly. Although the initial results took some time to reflect, the SERP analyzer, domain planner, and content audit tools were able to point us in the right direction.
These tools help in focusing your resources, energy, and money in the apt direction to maximize the business opportunities and return possibilities to the fullest extent. As Surfer SEO is a cloud-based content optimization and SEO tool, resource investments are limited, and multiple editors can be added to improve organizational efficiency.
How Much Does Surfer SEO Cost?
Surfer SEO is one of the easy-to-use tools that has a wide range of applications. It has been priced well within the affordable category, and it’s worth every penny. It offers four general plans: Essential, Advanced, Max, and Enterprise. Essential, advanced, and may have a set of fixed features and usage limits, while enterprise offers flexibility to create a custom plan.
In addition to these plans, you can also go for individual services that will cost you separate fees. The service offerings, pricing plans, and usage limits of SurferSEO are as follows:
|Content Editor Accounts
|Features In Surfer SEO
|15/Month, (additional editors cost $5)
|Shareable links, Plagiarism checker, Google Docs & WordPress integration
|45/Month(additional editors cost $3)
|Same As Essential Plan
|90/Month(additional editors cost $3)
|Essential Plan+ Content Audit (100/month), SERP Analyzer, White labeling and an API
|$49, Free for Max Plan (100/Month)
Although there is no exclusive trial mode, you can use Surfer SEO for free by making use of the 7-day money-back guarantee policy. It can be utilized if you are not comfortable or sure about the investment you have made. The enterprise mode is aimed at businesses looking for a custom plan with a specific interest in kind, and they can contact Surfer SEO directly to get a quote.
Enterprise mode unlocks some additional benefits from a dedicated manager to ensure the success of your website, personalized help and training, and premium support to answer all your queries.
Surfer SEO: Advantages And Disadvantages
Here are some of the platform’s biggest pros and cons compared to other tools in the industry.
- Comprehensive Tool: It acts as one of the best comprehensive tools on the market that helps you save a lot of time in creating content briefs and SEO templates. It can also help you efficiently create quality content and optimize it without having to go through a lot of research, filtering, analyzing, and editing.
- Great Content Editor: One of the major features that can be critical for anyone is the content editor it provides. It is easy to use and offers a lot of suggestions relevant to the topic. Unlike other content editors in other tools, the Surfer’s editing tools can be a great help for you to move up in result pages.
- Customization Options: You can customize your plan as per your business needs. You can also select the articles you want to compare; it will help you select the direct competitors and avoid any other websites in between, thereby helping you put more focus on the main keyword.
- Cross-Platform Support And Integration: You can also get cross-platform support, giving you the freedom to work from all your favorite tools. Surfer SEO provides browser extensions that can be used in office tools, google suites, and other generic writing tools; it will help you enjoy the pro features within the comfort of your familiar ecosystem.
- Customer Support: Surfer SEO’s support team is really helpful in solving all your queries. They are dedicated to helping you make the best decisions regarding use, purchase, and optimization. They are helpful in all manners to ensure you are able to achieve the results for your business. Customer support is available all the time and is ready to solve any complex queries within a matter of minutes.
- Integrated Tools: All the advanced tools are integrated into the content editor and writing environment; therefore, you are able to review, analyze, and check the quality scores in real-time. This can be critical in developing quality content without delay. This offers a unique opportunity to write creative content without having to worry about optimization and SERP. As the scores are based on the comparison and keyword analysis with competitors, if the target score is met, you can be sure that the content you create will be on par with the competition.
- Expensive: It is quite expensive compared to other tools like Frase, Scalenut, Neutronwriter, etc. Some other tools might be better value for money from the investment POV. Thus, it might not be the best option for everyone looking to establish their market dominance.
- No Free Trial: It does not have a free trial option for experimenting and testing the tools and features. However, you can make use of the money-back guarantee to understand and review all the tools. Even this money-back policy is valid only for 7 days. Thus, you might not be able to test out every tool and feature and compare it with your requirements.
- Tool UIs Need Improvement: Although most of the tools have great functionality, some of the key tools need some work on the user interface. Since the UI determines the ease with which you can work on projects, difficulty in familiarising UI might limit your potential and hinder the development of your website.
- Minor Bugs: As the tool is in constant development, some occasional minor bugs might be a concern. These include unusual loading times for the research report, keyword analyzer, and SERP analyzer tools. These might not be a huge issue, but they affect the overall functionality and timeline of your project.
- Limited Support For Web Pages: Domain Planner and some other tools only analyze and review the top 100 websites or pages; thus lar, large businesses with a wide range of target areas and niches might face discomfort and difficulty in using Surfer.
Tips To Optimize Content With Surfer SEO
To ensure you are able to maximize the investment and to ensure that content optimization benefits your website you can use these tips:
Research Your Topic
Before curating content, you can use the surfer’s keyword research tool and surfer’s SEO optimization tools to understand and analyze the topic. This will help you get an idea about the competition and how their articles are structured.
Customize Your Competition
In order to reach your target audience, you should customize your competition and put more focus on the blogs and sites run directly by you competing businesses. This will help you get an upper hand on the long run.
Create A Draft
Always try to create a preliminary draft with the research data.You can use the stats to create a draft with headings and subheadings. This will make the content creation and writing process easier and efficient.
Understand The Optimum Structure For SEO
Since the structure of your content plays an integral role in determining the website’s position in SERPs it is advisable to find the optimum content structure with title, headings, subheadings and keyword density. This will help you understand the need to add different terms to headings.
Why You Should Use Surfer SEO Over Other Best SEO Tools?
Surfer SEO is a great comprehensive tool to help you improve organizational efficiency, organic traffic, and brand exposure and achieve your business goals to improve profitability. It is one of the affordable tools that has all the necessary basic features and advanced tools to optimize, improve, and review the content that you post on your web pages.
It is a highly data-driven content optimization tool that makes it easier to improve the existing content quality and create new content that can outperform all your competition. All these improvements and enhancements make it easier to formulate a strategy that can work well with your target audience and target region.
Comparing Surfer SEO, Neuron Writer, and Frase.io based on their functionalities and features
Surfer SEO is often considered superior to its alternatives due to its comprehensive suite of features and functionalities. Let’s compare it with some popular alternatives:
Content Optimization: Surfer SEO is a comprehensive SEO tool suite focusing on content optimization, keyword research, backlink analysis, and site audits. It’s particularly renowned for its SERP analyzer, which helps in optimizing content by comparing your URL with competitors’ and identifying missing elements in your content.
Integration with Jasper AI: Surfer SEO integrates with Jasper AI for content creation, allowing the creation of SEO-optimized content rapidly. This integration helps in generating content that ranks well on search engines.
Content Planner: Surfer SEO’s content planner can generate a complete strategy for various topics, helping in identifying relevant keywords and generating ideas quickly.
In-depth Analytics: It analyzes content based on over 500 ranking factors, providing detailed analytics and reports after comparing content with competitors. This includes a breakdown of content score, backlink score, and image optimization.
Advanced Content Editor: Surfer’s content editor tool is noted for its excellence, offering real-time suggestions for including specific keywords and improving content score.
AI-assisted Content Optimization: Neuron Writer uses NLP algorithms and Google Search Console integration to provide insights and suggestions for enhancing content quality and SEO optimization. It focuses on keyword usage, readability enhancements, and structural improvements.
User-friendly Interface: It offers a range of features like organizing work into projects/folders, an advanced content editor with real-time suggestions, content outline builder, and an AI writer for generating content based on prompts.
Content Ideas and Planning: Neuron Writer generates content ideas and assists in planning editorial calendars based on keyword research and competitor analysis.
Content Creation and Topic Research: Initially a content creation tool, Frase.io later incorporated SEO features. It excels in topic research and content creation, though it doesn’t offer keyword research functionality like Surfer.
AI Optimization for Blog Posts: Frase uses AI to optimize blog posts and content, minimizing the need for manual research. It allows for content optimization and generating content outlines and question ideas.
Content Brief Creation: Frase can quickly create SEO-optimized content briefs based on search queries, offering custom brief templates for ease of use.
Topic Score and Competitor Analysis: It provides a topic score for page content against search engines and competitor score based on keywords and topics, along with on-the-go keyword suggestions for content optimization.
Comparative Superiority of Surfer SEO
Comprehensive Feature Set: Surfer SEO’s broad range of tools for content optimization, keyword research, and site audits makes it a more versatile option.
Advanced Analytics: Its capability to analyze content with over 500 ranking factors gives it an edge in providing detailed insights and recommendations.
Integration with Jasper AI: This feature enhances its content creation capability, making it efficient in producing high-quality, SEO-optimized content.
User Experience: Surfer SEO’s content editor tool is highly regarded for its intuitive interface and real-time optimization suggestions, which is crucial for both novice and experienced SEO professionals.
Surfer SEO Review Conclusion
Is Surfer SEO worth the money? Yes, it’s worth every penny you invest. In fact, it is one of the cheapest all-in-one tools that offers all the comprehensive tools needed for the overall development of a website. It can increase your profit and organic traffic and thereby help in establishing the brand image within the community.
It can reduce the reliance on other marketing and advertising investments that might have been eating into your profit and causing financial imbalance. It can be the perfect tool if you are looking to improve your website’s performance if you are looking to enhance blog traffic, and are planning to compete with other top companies in your industry.