The content marketing industry is estimated to be 72 billion in 2023 and will grow to 107 billion by 2026. According to a Statista survey, the top reasons companies invest in content marketing are to increase brand awareness, build customer loyalty, and increase revenue or sales.
To create high-quality content, not every business has an in-house content team. This is where content writing agencies come in handy. These content creation agencies not only help you develop quality content but also create a highly effective content marketing strategy that will transform your company.
Content writing agencies offer a wide range of content creation services, such as blog articles, SEO content writing, B2B writing, press releases, social media content, infographics, legal writing, website writing, and many more. From creating the content to publishing and optimizing content as per trends, these content agencies will guide you in your content journey.
If your priority is getting high-quality, consistent, and informative content, then this list of the top content writing agencies in India is for you. Let’s get into in-depth details of the best content creation agencies and factors to consider when choosing an agency.
Best Content Writing Agencies in India 2024
1. Wordscloud – Best Overall
Best For: Premium SEO optimized content
Industries: B2B, B2C, SaaS, SEO, Technology, Health, Finance, E-commerce, Cryptocurrency, Education, Travel, etc
Total Years Of Experience: 4+
Company Size: 2000+ content writers
Pricing: Custom pricing
Location: New Delhi, India
Notable Clients: Neil Patel Digital, Simplilearn, Alibaba, upGrad, Stanventures, FlexiFunnels, CapCut, TechMagnate, PepperContent, Bloggersideas and Darrel Wilson
Wordscloud is one of the top-notch content writing companies in India and the best on our list, with a diverse portfolio, professional team, technical expertise, and affordable pricing. They delivered high-quality content to global Edtech companies, SEO agencies, e-commerce firms, SaaS companies, popular YouTubers, individual bloggers, etc.
With a core team of 18 members and more than 2000+ professional writers, Wordscloud specializes in managing bulk content requirements with short deadlines. They have in-house and contract-based expert writers with several years of experience in creating quality content. The entire team works around the clock to ensure quick submission of high-quality content.
Wordscloud offers technical writing services, SEO services, white-labeled writing services, link-building services, human writing services, technical writing services, guest posting services, social media marketing, and many more. Regardless of whatever type of content your business needs, Wordscloud has professional writing experts who can create high-quality content with ease. Before hiring them, you can get free sample articles written by content writers.
2. Pepper Content
Pepper Content is another Indian-based content writing company that offers content creation, language translation, and video creation services. They have in-house marketers and thousands of freelance expert writers who can work on blog articles, web pages, social media posts, product descriptions, landing pages, white papers, etc. Pepper Content worked with clients like Park+, Adani One, Kohbee, PhysicsWallah, etc.
Italics is a medium-sized online marketing service agency based in Haryana, India. This content writing company has subject matter expertise and 100+ content writers who can create textual, graphical, and visual content. From keyword research, web writing, copy editing, landing pages, social media marketing, white papers, and SEO-optimized content to blog content, they offer various content creation services for different niches.
Based in Pune, WittyPen is another content creation agency that has been around since 2015. This company has 1000+ freelance article writers for various domains, such as health, finance, technology, etc. WittyPen offers Starter, Profesional, and Elite content writing packages. They have a content delivery time of around 5 days.
Justwords is an SEO-focused agency in India and was established in 2010. They have worked with 458 clients and have a professional in-house content team. Justwords offers compelling content writing, digital marketing, social media marketing, press releases, and SEO content writing services. OYO, Nestle, HSBC, Adani, Homify, and ZEE are some of the reputable clients they worked with.
Fiverr is a freelance online marketplace where you can get freelance digital services like content writing, video content, translations, graphics, photography, etc. Businesses can hire freelance writers from Fiverr on an hourly or project contract basis. The Fiverr team offers 24/7 assistance and resolves your queries as soon as possible.
7. Text Mercato
Text Mercato is one of the best content creation agencies headquartered in Bangalore, India. From articles to translations and transcriptions, Text Mercato has 10000+ experts who have all your content needs covered. This company has its own custom-built content strategy platform where clients can sign up, send their website content requirements, and track progress.
8. Write Right
Write Right is another content marketing agency based in Ahmedabad, India. This company is the one-stop content writing agency for academic content, including SOP writing, resume & CV writing, LOR writing, scholarship essay writing, ghostwriting, etc. They have a turnaround time of 2 days and offer 1 free online content revision.
Inksplore is a 7+year experienced content marketing agency in India. Their in-house time consists of content writers, editors, managers, designers, and SEO experts. Inksplore has 40+ talented content writers and covers 68+ niches. From web content services, e-books, and product descriptions to copywriting, this company offers various content writing services.
10. Suflex Media
A popular internet marketing agency in Bangalore, Suflex Media specializes in content creation, website development, graphic designing, lead generation, content marketing services, etc. They ensure 100% client satisfaction, transparency, budget-friendly content, and quick delivery. Suflex Media has a small in-house professional content team.
List Of Things To Consider Before Hiring A Content Writing Agency
As there are thousands of content writing companies, choosing the most reputable agency can seem difficult. To make it easier, we have curated the list of the factors you should pay attention to before hiring a content writing agency.
Agency’s Experience and Track Record
Check the company’s total years of experience and track record, which determines its content quality and reputation. It is recommended to hire an agency with a minimum of 3 years of experience and a diverse track record.
Range of Services Offered
Get to know what professional content writing services they offer. Top content agencies offer a wide range of services, such as:
- SEO content writing services
- Blog writing services
- Web content writing services
- Technical writing
- Academic writing
- B2B writing
- Guest posting
- Social media posts
Quality of Content and Writing Samples
Content quality matters. So, check the quality of the written content by going through their writing samples. Avoid hiring agencies that produce poor-quality content with false information, grammatical errors, improper format, etc.
Client Testimonials on Linkedin or Trustpilot
Instead of checking the reviews on agency websites, inspect the client testimonials on reliable platforms like Trustpilot or LinkedIn, which is a great way to know the credibility of the agency. Choose the agency with above 4 or 4.5 ratings that have positive testimonials.
Turnaround Time and Meeting Deadlines
Before hiring an agency, you should know the content turnaround time. The majority of the companies can deliver high-quality content within 3 to 5 days, but some top-tier agencies have a 24-hour turnaround time. It is better to avoid working with companies that miss deadlines repeatedly or have a lengthy turnaround time.
Scalability and Flexibility of Services
It is also better to consider the scalability of the services to know if the agency has the capacity to handle your growing content requirements in the future. Also, understand if the agency is flexible when it comes to offering content in various formats for different platforms.
Cost and Pricing Structure
Another factor to consider is the cost and the pricing structure of the content. Some agencies work on a pay-per-word model, while others work on a project basis. It is recommended to compare the pricing structure of various content writing agencies and hire the company that matches your budget.
Content Writing Agencies in India Approach to AI Content Integration
Currently, the rise of AI is one of the latest trends in the content writing industry. By 2032, it is estimated that the global AI content marketing market size will reach USD 17.6 billion. Content generated by AI is not fool-proof and may contain inaccuracies. Because of that, online writing agencies and even clients limit the use of AI content writing tools like ChatGPT.
Instead of using AI to generate articles directly, content creation agencies are relying on AI for research. For instance, companies use AI to generate topic ideas and create a draft for website content. Also, a web content writer can use AI to proofread and edit web pages, which saves plenty of time for content writers.
There are many AI tools that a web content writing agency can use to perform keyword research and enhance search engine optimization practices. It will be easy to develop SEO articles and get better search engine rankings. As a result, the articles will reach the target audience and potential customers, which increase site visitors.
Some content creation agencies also use AI tools to polish human-written content articles and ensure unique brand voice consistency. In addition, AI tools can run plagiarism checks and rewrite the plagiarised content. Integrating AI tools in such ways can help content agencies produce creative, quality content timely.
The key to attract, engage, and convert visitors into customers is quality content. Content is the solid pillar, be it to promote your products or services, create brand reputation, generate sales, etc.
So, if you want premium quality, consistent, and innovative content for your business or personal blog post, it is best to hire content writing services that can convert content into leads. Reach out right away to get instant quotes for your writing needs.
Why should businesses consider hiring Content Writing Agencies in India?
Hiring content writing agencies in India can help businesses ensure high-quality, SEO-optimized, and consistent content creation. These agencies often have the expertise and resources to handle diverse content needs and can help with content strategy and marketing.
Are the services of Content Writing Agencies in India limited to certain industries?
Most content writing agencies have a diverse team capable of writing for various industries such as technology, health, finance, e-commerce, education, and more.
How do I choose the right Content Writing Agency in India for my business?
When choosing a content writing agency, consider their experience, range of services, quality of previous work, client testimonials, turnaround time, pricing, and their approach to incorporating AI in content creation.
Can Content Writing Agencies in India handle large volumes of content with short deadlines?
Absolutely, the ability of Content Writing Agencies in India to handle large volumes of content within short deadlines largely depends on the agency’s processes, infrastructure, and experience. For instance, Wordscloud stands out as a preferred choice for many marketers when it comes to bulk content creation. This is primarily due to their proven track record and strong operational capabilities.
Wordscloud, with its extensive team and streamlined content creation processes, has successfully managed large-scale projects under tight deadlines. A notable example of their capacity for handling substantial content requirements is their delivery of over 5000 articles to Simplilearn, one of the biggest EdTech companies. Such achievements not only demonstrate their ability to manage high volumes but also highlight their expertise in maintaining quality and consistency across a wide range of topics.
Additionally, Wordscloud has earned a reputation as a supportive and reliable partner for various SEO agencies. Their ability to adapt to the dynamic needs of SEO, combined with their proficiency in creating SEO-optimized content, makes them a go-to agency for those looking to scale their content output quickly and efficiently.
Do Content Writing Agencies in India employ native English speakers for content creation?
Many content writing agencies in India recognize the importance of having native English speakers on their teams, especially for projects targeting audiences in English-speaking countries. Native English speakers bring a certain linguistic authenticity and cultural understanding that can significantly enhance the quality and relevance of the content.
Can we receive content optimized with Surfer SEO from the agency?
Agencies start by understanding the client’s SEO goals and using Surfer SEO’s comprehensive analysis to identify key ranking factors for the topic. This tool provides insights into aspects like keyword density, content length, and structure which are crucial for SEO.
Wordscloud integrates Surfer SEO into their content creation process by closely aligning their content with the tool’s recommendations. This involves in-depth research using Surfer SEO to understand what works best for each topic, ensuring that every piece of content is optimized for maximum search engine visibility.
Do the agencies provide content optimized with Neuron Writer for enhanced SEO performance?
Here, SEO marketers are interested in whether the agency uses Neuron or similar AI-powered tools for content optimization. Neuron is designed to enhance content performance by providing insights on keyword usage, content structure, and other SEO elements.
Marketers may ask this to ensure that the agency leverages cutting-edge technology for creating content that is not only SEO-friendly but also aligned with the latest content optimization technologies.