Tag content marketing
Top 10 Content Writing Agencies in India
The content marketing industry is estimated to be 72 billion in 2023 and will grow to 107 billion by 2026. According to a Statista survey, the top reasons companies invest in content marketing are to increase brand awareness, build customer…
Content Marketing Vs SEO: The Battle For Online Dominance!
Every brand in every industry is trying and competing to find a space for their product, content marketing and SEO are the two powerful strategies that determine brand exposure, image, website traffic, and profit. Although both these strategies aim for…
Googlers Share the Gold Standard of Helpful Content Update for 2023
Recently, I had the privilege of attending the Google Search Central event held in Delhi on September 25, 2023. Among the many enlightening topics, one stood out in particular: the essence of crafting content that is both helpful and trustworthy.…
5 Content Strategy Mistakes That Could Be Hurting Your Business (And How To Fix Them)
When it comes to creating and distributing content, businesses often depend on or rely on a content strategy to guide their efforts. Content strategy can be explained as a plan or framework that outlines how a company will create, publish,…
Decoding Google’s Definition of ‘Helpful Content’: A Comprehensive Guide
Every blog post we read, video we watch, or social media post we encounter is a testament to the power of well-crafted content. It can shape opinions, educate its audience, bolster sales, and much more. Understanding Google’s perspective on “helpful…
SaaS Content Marketing Magic: The Guide Every CEO is Reading
You’ve probably heard about Software-as-a-Service, or SaaS for short. At its core, SaaS is about delivering software directly through the internet, instead of making users buy and install it from some physical medium. It’s simple, user-friendly, and has changed the game for…