Every brand in every industry is trying and competing to find a space for their product, content marketing and SEO are the two powerful strategies that determine brand exposure, image, website traffic, and profit. Although both these strategies aim for…
Recently, I had the privilege of attending the Google Search Central event held in Delhi on September 25, 2023. Among the many enlightening topics, one stood out in particular: the essence of crafting content that is both helpful and trustworthy.…
You’ve probably heard about Software-as-a-Service, or SaaS for short. At its core, SaaS is about delivering software directly through the internet, instead of making users buy and install it from some physical medium. It’s simple, user-friendly, and has changed the game for…
Technical SEO ensures that a website’s structure and setup are optimized for search engine crawling and indexing. One essential aspect of this optimization is security, particularly as online threats and concerns about data protection grow. SSL certificates play a pivotal…
When we search something online, a page with a list of websites pops up. This page is called the Search Engine Results Page, or simply SERP & the very first things you see on this page, without scrolling down, is…
With over 5.6 billion Google searches happening each day, the online space is no less than a gold mine. However, as they say, with great opportunities come great challenges. In the early days of the digital universe, ranking on search…
Stopping advertising to save money is like stopping your watch to save time
HENRY FORD
