Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos etc.
Every brand in every industry is trying and competing to find a space for their product, content marketing and SEO are the two powerful strategies that determine brand exposure, image, website traffic, and profit. Although both these strategies aim for…
Recently, I had the privilege of attending the Google Search Central event held in Delhi on September 25, 2023. Among the many enlightening topics, one stood out in particular: the essence of crafting content that is both helpful and trustworthy.…
The marketing strategies of different industries have changed over the years. From using bench ads and posters to television ads. With the evolution came the possibility of using creative, technical content to promote your products. As these techniques become more…
When it comes to creating and distributing content, businesses often depend on or rely on a content strategy to guide their efforts. Content strategy can be explained as a plan or framework that outlines how a company will create, publish,…
Every blog post we read, video we watch, or social media post we encounter is a testament to the power of well-crafted content. It can shape opinions, educate its audience, bolster sales, and much more. Understanding Google’s perspective on “helpful…
You’ve probably heard about Software-as-a-Service, or SaaS for short. At its core, SaaS is about delivering software directly through the internet, instead of making users buy and install it from some physical medium. It’s simple, user-friendly, and has changed the game for…
Technical SEO ensures that a website’s structure and setup are optimized for search engine crawling and indexing. One essential aspect of this optimization is security, particularly as online threats and concerns about data protection grow. SSL certificates play a pivotal…
Stopping advertising to save money is like stopping your watch to save time
HENRY FORD
